Website content writer

A website content writer is an individual who specializes in providing relevant text content for websites. Content writers must be capable of adapting their writing to the varying demands of different websites. Most of their work centers on marketing products or services that particular websites are selling or endorsing.

Contents

Functions of content writers

There is a growing demand for skilled web content writers on the internet because quality content often translates into higher revenues for online businesses. Website owners and managers depend on content writers to perform several major tasks:

  1. Create or edit copy to inform the reader, and to promote or sell the company, product, or service described in the website.
  2. Produce content to entice and engage visitors, so they continue browsing on the current website. This operates on the premise that the longer a visitor stays on a particular site, the greater the likelihood they will eventually become clients or customers.
  3. Produce content that is smart in its use of keywords, or is focused on search engine optimization (SEO). This means the text must contain relevant keywords and phrases that are most likely to be entered by users in web searches associated with the actual site for better search engine indexing and ranking.
  4. Create content that allows site visitors to get the information they want quickly and efficiently. Efficient and focused web content gives readers access to information in a user-friendly manner. [1]

Website content writing aims for relevance and searchability. Relevance means that the website text should be useful and beneficial to readers. Searchability indicates usage of keywords to help search engines direct users to websites that meet their search criteria.

Online writers vs. print writers

Writing online is very different from composing and constructing content for printed materials. Web users tend to scan text instead of reading it closely, skipping what they perceive to be unnecessary information, and hunting for what they regard as most relevant. It is estimated that seventy-nine percent of users scan web content. It is also reported that it takes twenty-five percent more time to scan content online compared to print content.[2][3][4] Web content writers must have the skills to insert paragraphs and headlines containing keywords for search engine optimization, as well as to make sure their composition is clear, so that they will be able to reach their target market.

Blog writing is another form of online writing that differs from traditional print articles. A blog can range in style and topic, but is usually written somewhat informally to educate or inspire readers. Many businesses rely on blogs to promote their product or service, and many individuals use blogs to write about topics important to them personally or politically.

Content writing providers

Website content writing is frequently outsourced to external providers, such as individual web copywriters, or, for larger or more complex projects, a specialized copywriting agency or content writing farm.

Copywriting agencies combine copywriting services with a range of editorial and associated services, that may include brand positioning, message consulting, social media, SEO consulting, developmental and copy editing, proofreading, fact checking, layout, and design. Outsourcing such services allows businesses to focus on core competencies, and to benefit from the specialized knowledge of professional copywriters and editors.

References

  1. ^ Writing Better Web Content
  2. ^ Sun Microsystem's "Writing for the Web"
  3. ^ How To Write For the Web
  4. ^ ContentYogi's "How to Create Cornerstone Content"

Content Writers